The Challenge: Showcasing Complete Vertical Integration
Lennox presented a challenge beyond typical corporate video production; they needed to showcase their entire vertical process, from raw manufacturing to critical emergency installation. Our goal was to tell the complete story of their complex infrastructure. This included their production backbone, workforce development programs, deep-rooted safety culture, unique manufacturing processes, boots-on-the-ground installation teams, vast product distribution network, and strategic reserve inventory.
The Solution: A Multi-Location Industrial Videography Strategy
To capture this comprehensive narrative, our team executed a multi-location video production project, filming across three strategic locations: Saltillo, Mexico; Dallas/Fort Worth, Texas; and Stuttgart, Arkansas.
Emergency Response & Installation Videography (Dallas, TX)
Our documentation of an emergency replacement in the Dallas area captured the critical 3 a.m. response capabilities that set Lennox apart in the market. This wasn’t just simple product photography; we filmed the entire emergency response process. This footage highlights their robust distribution network and expert installation teams mobilized when a system fails and needs immediate replacement, providing invaluable content for both marketing and training videos.
Manufacturing & Factory Grand Opening (Saltillo, Mexico)
The scope of our industrial videography expanded internationally to cover the grand opening of Lennox’s state-of-the-art Saltillo, Mexico factory. We documented their manufacturing backbone by capturing units being assembled on advanced production lines featuring cutting-edge robotics. To add a human element, we conducted compelling corporate interviews with key leadership, from C-suite executives to line operators.
Technical & Documentary Production (Fort Worth, TX & Stuttgart, AR)
In Fort Worth, our focus was on creating detailed product installation videos that demonstrated the technical capabilities of their teams. Meanwhile, in Stuttgart, Arkansas, we produced a historic factory documentary, capturing decades of manufacturing heritage and community impact. Strategic drone footage and sweeping facility coverage were used across multiple locations to powerfully demonstrate the scale of their reserve inventory and distribution infrastructure.
Key Deliverables
- Emergency response documentation and internal training content.
- Factory grand opening coverage with dynamic manufacturing video production.
- Product installation and technical capability videos for sales and training.
- Historic facility corporate documentary featuring cinematic drone footage.
- Corporate interviews with personnel at every level across all locations.
- High-quality product photography and marketing assets for multiple business units.
- A library of content for both internal training and external marketing campaigns.
This multi-location approach successfully created powerful, individual assets for each facility while weaving them together to show the complete operational flow from manufacturing to installation.
Working extensively in complex manufacturing environments means the Firetower Media team understands both operational safety requirements and core business objectives. We specialize in minimizing disruption to personnel while efficiently creating content that tells complete vertical stories—from corporate strategy to factory floor execution.
